The E-commerce Question and Answer Book: A Survival Guide for Business Managers

The E-commerce Question and Answer Book: A Survival Guide for Business Managers
ISBN-10
0814471544
ISBN-13
9780814471548
Category
Business & Economics
Pages
246
Language
English
Published
2002
Publisher
Amacom Books
Author
Anita Rosen

Description

This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.

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