First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
- ISBN-10
- 0814472990
- ISBN-13
- 9780814472996
- Category
- Business & Economics
- Pages
- 243
- Language
- English
- Published
- 2006
- Publisher
- Amacom Books
- Author
- Darren Rovell
Description
Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.
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