Abandoned: Foundlings in Nineteenth-century New York City
- ISBN-10
- 081475726X
- ISBN-13
- 9780814757260
- Series
- Abandoned
- Category
- History
- Pages
- 319
- Language
- English
- Published
- 2008-04-01
- Publisher
- NYU Press
- Author
- Julie Miller
Description
Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and techniques; the theory and strategy of developement; advertising, marketing, and retail issues. He offers a guide to the practice of relationship marketing and provides guidance on building and managing customer data bases. This book will be an invaluable resource for marketing firms and companies looking to develop and sustain brand names through direct marketing.
Get the book
Other editions
-
- 2023-06-30
- 233 pages
- Paperback
- Bloomsbury Publishing USA
Similar books
-
Abandoned: A Novel
By Allison BrennanNew York Times bestselling author Allison Brennan weaves the intimate, unputdownable story of an investigator confronting the most important--and most dangerous--mystery of her career.
-
Romania's Abandoned Children
By Charles A. NelsonRomania's Abandoned Children reveals the heartbreaking toll paid by children deprived of responsive care, stimulation, and human interaction.
-
The Abandoned
By Paul GallicoLondon hasn’t been kind to Peter, a lonely boy whose parents are always out at parties, and though Peter would love to have a cat for company, his nanny won’t hear of it.
-
To the Abandoned Sacred Beasts, 1
By MaybeDuring a protacted civil war that pitted the North against the South, the outnumbered Northerners used dark magic to create monsterous super-soldiers called Incarnates.
-
The Abandoned
By Amanda StevensEvery grave, its secrets. Enter the world of Amanda Stevens’s Graveyard Queen series—where forbidden passion and secrets from the past are as restless as the ghosts—in the series prequel novella, The Abandoned.
-
The Bishop of the Abandoned Tabernacle: St. Manuel González García : Selected Writings
By Manuel González García, Victoria G. SchneiderThis book will awaken you to a new experience of Our Lord -- that you may see, hear, love, and console "Love who is not loved."
-
Haunted Asylums, Prisons, and Sanatoriums: Inside the Abandoned Institutions for the Crazy, Criminal & Quarantined
By Jamie DavisWard. 2. One of the big hotspots on this floor is a bathroom where a male patient made an advance on another male patient—and wound up getting stabbed seventeen times. Our guide recounted the horrifying tale of the patient trying to ...
-
Abandon
By Blake CrouchA history professor, a journalist, a psychic, and a paranormal photographer venture deep into the Colorado wilderness to explore the fate of an entire town that mysteriously vanished in 1893.
-
To the Abandoned Sacred Beasts
By MaybeAs their happy time as students of the Church comes to an end, Hank, Cain and Elaine start out on separate paths.
-
Abandoned Children
By Catherine Panter-Brick, Malcolm T. Smith8 Psychological perspectives of ' abandoned ? and ' abandoning street children Angela Veale , Max Taylor and Carol Linehan Street children in the developing world have come to prominence as a category of children whose life ...