Educational Marketing: A Business Approach to School-community Relations

ISBN-10
0819191469
ISBN-13
9780819191465
Category
Education
Pages
195
Language
English
Published
1993-01-01
Publisher
University Press of Amer
Author
John H. Holcomb

Description

The American public school system is the biggest business in the world. Too frequently the schools are still thought of as 'the little red schoolhouse' and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right 'consumers.' Holcomb discusses education as a product as well as a service. It can be measured, evaluated, weighed, verbalized, packaged...and marketed. Used here, 'marketing' is simply the exchange of money, goods, or services for other money, goods, or services. With his extensive experience in educational services, the author offers much to help the public school system.

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