Hair and Hair Care
- ISBN-10
- 082479365X
- ISBN-13
- 9780824793654
- Category
- Medical
- Pages
- 392
- Language
- English
- Published
- 1997-03-07
- Publisher
- CRC Press
- Author
- Dale H. Johnson
Description
Reviews the chemical and physical properties, care and treatment of hair, including product development. The book discusses ethnic hair, its appropriate management measures and products; emphasizes manufacturing and sales strategies for domestic and international product viability; surveys instrumental methods for product performance evaluation; presents sensory and market research techniques for optimum consumer satisfaction; and more.
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