Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers : An Anthropologist Reads Research by the Hakuhodo Institute of Life...
- ISBN-10
- 0824823168
- ISBN-13
- 9780824823160
- Category
- Business & Economics
- Pages
- 292
- Language
- English
- Published
- 2000-01-01
- Publisher
- University of Hawaii Press
- Author
- John Linwood McCreery
Description
What role does consumption play in Japanese lives? In this study of consumer behaviour, an anthropologist explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
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Other editions
-
- 2014-04-08
- 278 pages
- Paperback
- Routledge
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