Perry's Department Store: A Buying Simulation
- ISBN-10
- 0827367279
- ISBN-13
- 9780827367272
- Series
- Perry's Department Store
- Category
- Reference
- Pages
- 113
- Language
- English
- Published
- 1996
- Publisher
- Delmar Pub
- Authors
- Karen M. Videtic, Karen M. Guthrie, Cynthia W. Pierce
Description
This book increases the student's understanding of the buyer's responsibilities by placing them in a real life situation. The reader learns to research new market and clothing trends, project sales, make stock requirements and mark-downs. They develop a merchandise plan and see how the use of advertising, publicity and public relations relates to the buyer's perspective and the ability to use these factors to increase sales of a department.
Get the book
Other editions
-
- 2015-01-29
- 160 pages
- Paperback
- Bloomsbury Publishing USA
-
- 2006-03-01
- 128 pages
- Paperback
- Fairchild Books
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