Health Care Marketing Management
- ISBN-10
- 0834203022
- ISBN-13
- 9780834203020
- Category
- Marketing of Health Services
- Pages
- 230
- Language
- English
- Published
- 1992
- Publisher
- Jones & Bartlett Learning
- Author
- Montague Brown
Description
This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.
