My Life in Advertising and Scientific Advertising
- ISBN-10
- 0844231010
- ISBN-13
- 9780844231013
- Category
- Biography & Autobiography
- Pages
- 318
- Language
- English
- Published
- 1998
- Publisher
- Mcgraw-hill
- Author
- Claude Hopkins
Description
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
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