Integrated Direct Marketing
- ISBN-10
- 0844233498
- ISBN-13
- 9780844233499
- Category
- Business & Economics
- Pages
- 248
- Language
- English
- Published
- 1995
- Publisher
- McGraw Hill Professional
- Author
- Ernan Roman
Description
The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness. -- Stan Rapp Chairman, Cross Rapp Associates Author of
Get the book
Other editions
-
- 1988
- 239 pages
- Paperback
- Mcgraw-hill
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