Beyond 2000: The Future of Direct Marketing
- ISBN-10
- 0844234478
- ISBN-13
- 9780844234472
- Category
- Direct marketing
- Pages
- 268
- Language
- English
- Published
- 1994
- Publisher
- N T C Business Books
- Author
- Jerry I. Reitman
Description
Specialists from fields as diverse as communications, media, list brokerage, retail and publishing cover changes in retail, financial services and business-to-business direct marketing, highlighting new techniques and showing the impact of trends.
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