Advertising Media Sourcebook
- ISBN-10
- 0844235210
- ISBN-13
- 9780844235219
- Category
- Business & Economics
- Pages
- 102
- Language
- English
- Published
- 1997-01-01
- Publisher
- Ntc Business Books
- Authors
- Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk
Description
A single-resource guide to reading, evaluating, and understanding advertising media reference sources. It also includes extensive exercises to help you master the skills you need to better evaluate various media--both single and dual source, a guide to calculating some of the basic statistics used in advertising, a list of source contacts, and a glossary of advertising media terms.
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