Developing Successful Marketing Strategies
- ISBN-10
- 0844235806
- ISBN-13
- 9780844235806
- Category
- Marketing
- Language
- English
- Published
- 1993
- Publisher
- Contemporary Books
- Author
- David Parmerlee
Description
How to develop and put into action strategies that will help meet marketing objectives, including situation analysis, mission statement, and field-tested strategies at each marketing level.
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