Direct Marketing Strategies and Tactics: Unleash the Power of Direct Marketing for Bigger Profits
- ISBN-10
- 0850132207
- ISBN-13
- 9780850132205
- Category
- Business & Economics / Reference
- Pages
- 356
- Language
- English
- Published
- 1992
- Publisher
- Dartnell
- Author
- Herschell Gordon Lewis
Description
This all-in-one handbook covers every facet of direct marketing and direct response clearly and precisely, in words easy-to-use-and-understand and without a lot of technical jargon. Individual attention goes to such areas as catalogs, telemarketing, envelope treatment, order cards and coupons, and post-sale follow-up. Includes 171 "Impact Ideas".
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