Research Handbook of Innovation and Creativity for Marketing Management
- ISBN-10
- 0857937952
- ISBN-13
- 9780857937957
- Category
- Business & Economics
- Pages
- 264
- Language
- English
- Published
- 2017-04-28
- Publisher
- Edward Elgar Publishing
- Author
- Eric Shiu
Description
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
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