Handbook of Service Marketing Research
- ISBN-10
- 0857938851
- ISBN-13
- 9780857938855
- Category
- Business & Economics
- Pages
- 640
- Language
- English
- Published
- 2014-02-28
- Publisher
- Edward Elgar Publishing
- Authors
- Roland T. Rust, Ming-Hui Huang
Description
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
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