Marketing to the Affluent: A Toolkit for Life Insurance Professionals
- ISBN-10
- 0872181480
- ISBN-13
- 9780872181489
- Category
- Affluent consumers
- Pages
- 209
- Language
- English
- Published
- 1995-07-01
- Authors
- Karen Maru File, Russ Alan Price
Get the book
Other editions
Similar books
-
Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects
By Jim Taylor, Stephen Kraus, Doug Harrison" -- QRCA Reviews "Charts and graphs throughout distill key data into easy-to-grasp nuggets, lending clarity to this book whose fresh take on the habits of the American economic elite will be indispensable to marketers.
-
精英消费: 新时代的精英消费者研究及销售秘诀
By Jim Taylor, 刘畅, Stephen Kraus本书剖析新精英分子的生活与心理:什么样的商品会让他们动心?他们都在哪些地方购物?他们如何做出购买决定?消费方式如何?他们想从顶级品牌中获得什么?他们对市场有什么期许?
-
新大众市场行销
By 陈琇玲, Paul Nunes, Brian Johnson0 In Traditional Chinese. Distributed by Tsai Fong Books, Inc.
-
The Sky's the Limit: Marketing Luxury to the New Jet Set
By Russ Alan PrinceThe Sky's the Limit tells the real story about what goes on behind the gilded doors of today's ultra-affluent.
-
Made for Maharajas: A Design Diary of Princely India
By Amin JafferBased equally in the archives of firms such as Louis Vuitton, Boucheron, Chaumet and Hermès, and in palace and private collections, this book explores the role of maharajas in an age of high spending and fashion.
-
The Complete Guide to Selling and Marketing to Affluent Customers: Everything You Need to Know to Attract and Keep Wealthy...
By Tamsen ButlerWith this book, your business will soon become a top producer for the world's most prominent, richest people. --
-
Luxury: A Rich History
By Peter McNeil, Giorgio RielloThe first ever global history of luxury, from Roman villas to Russian oligarchs: a sparkling story of novelty, excess, extravagance, and indulgence through the centuries