Meeting of the Minds: Creating the Market-based Enterprise

Meeting of the Minds: Creating the Market-based Enterprise
ISBN-10
0875845770
ISBN-13
9780875845777
Category
Business & Economics
Pages
247
Language
English
Published
1995
Publisher
Harvard Business Press
Author
Vincent P. Barabba

Description

Argues that businesses need to view customers as an extension of the company, and suggests ways company departments can work together and still maintain their functional specialties

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