To the layman, all printing types look the same. But for typographers, graphic artists, and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate concern. That exploration of letter forms, and their division and classification into "families" or generic groupings, is the heart of this comprehensive study. Written by an expert who has examined letters all his life, this monumental analysis of letter forms considers a broad and representative range of international typefaces. Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. From Garamond to Bembo to the design and manufacture of sans-serif letters and newspaper types, this is the first full-scale investigation of typefaces since D. B. Updike's classic Printing Types was published in 1922.
An analysis of letter forms, from Garamond and Bembo to the design and manufacture of sans-serif and newspaper type.
The Anatomy of Type is the ultimate stylistic guide to the intricacies and design of 100 indispensable typefaces.
The Geometry of Type explores 100 traditional and modern typefaces in detail, with a full spread devoted to each entry.
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions.
' This edition is available with both black and silver covers.
Yours is weird, mine is weird, your maths teacher's is even weirder. This book is going to tell you what's actually going on in there, and answer the really important questions, like: Are bogeys safe to eat?
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Rounding out the guide are an in-depth comparison between sans-serif and serif typefaces, an essay about measuring systems and indications, advice about typographic rules, plus a manual for developing digital fonts.
The chapter on typefaces pays particular attention to highlighting key design features and, along with illuminating backstories and tips to aid identification, makes this book the perfect companion for all type enthusiasts and practitioners ...
Cheshire, CT: Graphics Press, 1990. ———. The Cognitive Style of PowerPoint. Cheshire, CT: Graphics Press, 2003. Zeldman, Jeffrey with Ethan Marcotte. Designing with Web Standards, Third Edition. Berkeley, CA: New Riders, 2009.