And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking ...
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Adam McClellan, a regional vice president at Vivint Solar knows this firsthand: More than 80 percent of his direct sales come from referrals, and for the first time, he’s sharing the secrets of his success with direct sellers outside of ...
First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson.
This is a bilingual collection of various Spanish and Latin American poets.
How to harness the awesome power of "word of mouth."
Priscilla Parkhurst Ferguson argues that conversation can even trump consumption. Where many works look at the production, preparation, and consumption of food, Word of Mouth captures the language that explains culinary practices.
In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.