This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th ...
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.
The functional approach was concerned with the activities of the marketing process ( e.g. , buying and selling ... of the title Principles of Marketing , as well as one of marketing's best known principles : ' the middleman himself can ...
Alderson's Functionalist Theory. In Foundations of Marketing Theory Toward a General Theory of Marketing, pages 263-266. M. E. Sharpe, Armonk, NY. Jones, Brian, D. G., and Shaw, Eric (2002). A History of Marketing Thought.
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests.
This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought.
Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging ...
Modern Marketing Thought
Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing.