From Mind to Market: Reinventing the Retail Supply Chain
- ISBN-10
- 0887308333
- ISBN-13
- 9780887308338
- Category
- Business & Economics
- Pages
- 251
- Language
- English
- Published
- 1997-10-21
- Publisher
- Harper Collins
- Author
- Roger D. Blackwell
Description
Presents a complete handbook of the latest trends, strategies, and techniques of marketing in today's fast-paced, global community, exploring a broad spectrum of marketing innovations for the changing business environment
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