Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.
Quadrant II ( control - love ) contains a complex and conflicted set of parental attitudes and behaviors ” ( Maccoby & Martin , 1983 , p . 45 ) . It is a pattern of positive involvement but possessive maternal behavior .
Cognition, Communication, and the Freedom of Access to Knowledge and Society Robert De Beaugrande. Hall , Stuart , Chas Critcher , Tony Jefferson , John Clarke , & Brian Roberts . 1978 . Policing the Crisis : Mugging , the State ...
... 177 Nakano , O. , 177 Neubauer , D. , 15 Neuman , W. , 230 , 231 Neurath , O. , 224 Newton , I. , 24 , 136 Nielson , K. , 104 , 122 Nisbett , R. , 132 , 134 Noble , D. , 193 , 196 Nohrstedt , S. , 31 , 32 , 34 , 38 Nordenstreng ...
The millwrights ' and millers ' resistance to Evans's message was so great that their first recorded reaction was : “ It will not do ! it cannot do !! it is impossible that it should do !!! " 9 Nevertheless , Evans persisted in his ...
Suggested Reading Among Schoolchildren by Tracy Kidder . Boston : Houghton Mifflin , 1989 . Life in Mrs. Zajac's fifth grade class in Holyoke . Massachusetts , is reported by Tracy Kidder , who spent a year observing the class .
Silent film's most complete reference guide, focusing on American actors, directors, and screenwriters, with an emphasis on the 1910's through the 1920s.
... 14 Roscho, B., 82, 251 Rosenblum, B., 96, 251 Rosengren, K., 90, 251 Roszak, T., 206 Rote, K., 58 Roth, W., 143, 147-148 Rourke, F., 142, 251 Rozelle, P., 223, 228 RTNDA, 99 Rubin, J., 244 Sachs, C, 14, 251 Sachsman, D., 251 Safire, ...
Camp is a tender feeling Susan Sontag , “ Notes on Camp ” I personally think , that if you're a queer girl , you better have a damn good sense of humor , otherwise you're gonna get shit on a lot more . Marnie , age 17 Most of the queer ...
Gartner, the industry analysts, predict the total will reach 2.4 trillion by 2010.3 Given the lucrative nature of the business, a slowdown is inconceivable. Gartner reported that text messaging generated around 70 billion dollars of ...
Wiemann , J. , Chen , V. , & Giles , H. ( 1986 , November ) . Beliefs about talk and silence in a cultural context . ... Nonverbal interaction . Beverly Hills , CA : Sage . Wigand , R. ( 1982 ) . Direct satellite broadcasting . In M ...