CRM in Real Time: Empowering Customer Relationships
- ISBN-10
- 0910965803
- ISBN-13
- 9780910965804
- Category
- Business & Economics
- Pages
- 388
- Language
- English
- Published
- 2008
- Publisher
- Information Today, Inc.
- Author
- Barton J. Goldenberg
Description
This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.
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