Hold Fast, Tweak Hard: Ingenuity, Insanity and 25 Years of European Snowboarding's Most Infamous Title, Method Magazine

ISBN-10: 0954801458
ISBN-13: 9780954801458
Category: Biography & Autobiography
Pages: 200
Language: English
Published: 2020-01-28
Author: Michael Goodwin

Description

Of the many snowboard magazines once in print; just a fraction remain and only a precious few are distributed internationally. Through financial crashes, a shrinking industry and a dramatically changed media landscape Method Magazine - the wild child perhaps least likely to endure - has managed to do just that. In 1994, Anders Hagman and Calle Eriksson, then a professional snowboarder and snowboard photographer, respectively, launched an online snowboard magazine from an apartment in rural Sweden. Method Mag, as it was dubbed, was not just one of the very first snowboard websites, but one of the earlier websites in general, published not long after the first images appeared on the nascent web. Drawing inspiration from California's Heckler Magazine, Eriksson and Hagman set out to document snowboarding and its culture as they were experiencing it on the ground, which often stood in contrast to the polished press that populated major media at the time. Zigzagging across Europe with a carload of equipment, fashioning impromptu dark rooms in hotel bathrooms, hacking fax lines and constructing myriad other mobile workarounds, the pair published near real-time coverage and content in their unfiltered Gonzo style, bringing to life a media outlet as spontaneous and raw as the riders and scenes it covered. Perhaps more importantly, the website's then-cutting edge flairs, like open forums and a commenting feature, brought the burgeoning global snowboard community together like never before.Over the next two and a half decades, Method evolved through numerous changes in format, ownership, location and staff, consistently pushing the conception of what a snowboard magazine could be and what it could deliver. But its journey was a tumultuous one, even by snowboard media standards. Yet, through an often chaotic blend of foresight, personal fortitude - i.e., working for magic mushrooms, squatting in abandoned properties, a stint in solitary confinement - and a fair serving of luck, Method always lived to publish another day. Part oral history, part archival collection, part contemporary commentary, Hold Fast, Tweak Hard provides an intimate look inside European snowboarding's most influential and infamous title.

Get the book

Similar books

Dangerous Beauty: A Novel
By Melissa Koslin
He shifted closer and caught her gaze. “Do you hear me? Nothing.” “If I'd have just gone with them—” “They would've killed them anyway. Those men are inhuman garbage.” A string of curses flowed from his lips, almost poetically.
Tweaked
By Katherine Holubitsky
And I get paid by Ralph Barnes later in the week. I can't believe I'm even considering it. I pick him up by the neck of his T-shirt and drop him again. “If I do this, you'd better stay straight or I'll break your neck myself.” “I will.
Blower: Snowboarding Inside Out
By Jared Eberhardt, Jim Anfuso, Jeff Curtes
But to those featured in Blower, snowboarding is more than a passion, it's their life. The book is compiled by two friends who used to work together for Vermont-based Burton Snowboards, arguably the world's leading gear manufacturer.
Cheap. Fast. Good!
By Beverly Mills, Alicia Ross
The creators of Desperation Dinners! explain how to save time and money in the kitchen with 275 delicious recipes that are quick and easy to prepare, economical, healthy, and family friendly, and include helpful tips on stocking the pantry, ...
Faster Together: Accelerating Your Team's Productivity
By Laura Stack
When the road was rough, the distinctions between classes of service became crystal clear. ... The business road can be rocky, and you can encounter obstacles on your journey, but when the going gets tough, the tough get going.
Tweak: Growing up on Crystal Meth
By Nic Sheff
It took a violent relapse one summer to convince him otherwise. In a voice that is raw and honest, Nic spares no detail in telling us the compelling true story of his relapse and the road to recovery.
Good Economics for Hard Times
By Esther Duflo, Abhijit V. Banerjee
In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace.
Heirpower!: Eight Basic Habits of Exceptionally Powerful Lieutenants
By Bob Vásquez
Heirpower!: Eight Basic Habits of Exceptionally Powerful Lieutenants
Punkouture: Fashioning a Revolt 1976-1986
By Matteo Torcinovich
Punkouture is an illustrated guide divided into different thematic sections: clothing, hair, make-up, footwear, accessories, trademarks, and shops.
Geek Love: A Novel
By Katherine Dunn
National Book Award Finalist • Here is the unforgettable story of the Binewskis, a circus-geek family whose matriarch and patriarch have bred their own exhibit of human oddities--with the help of amphetamines, arsenic, and radioisotopes.