The Marketing Director's Handbook: The definitive guide to superior marketing
- ISBN-10
- 0955886015
- ISBN-13
- 9780955886010
- Category
- Business & Economics
- Pages
- 396
- Language
- English
- Publisher
- The Marketing Directors
- Authors
- Tim Arnold, Guy Tomlinson
Description
The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success. Orders from www.the.marketingdirectors.co.uk qualify for a free copy of Chapter 31, Managing Digital Marketing. This is only available in pdf form so we can keep it as up-to-date as possible with latest developments.
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