Naming for Power: Creating Successful Names for the Business World
- ISBN-10
- 0963970216
- ISBN-13
- 9780963970213
- Category
- Business & Economics
- Pages
- 258
- Language
- English
- Published
- 1993
- Publisher
- Linkbridge Publishing, Incorporated
- Author
- Naseem Javed
Description
Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.
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