Essential Readings in Marketing
- ISBN-10
- 0965711455
- ISBN-13
- 9780965711456
- Category
- Marketing
- Pages
- 196
- Language
- English
- Published
- 2006-01-01
- Authors
- Leigh McAlister, Ruth Nancy Bolton, Ross Rizley
Description
A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.
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