International Marketing Management

ISBN-10: 0966645405
ISBN-13: 9780966645408
Series: International Marketing Management
Pages: 1001
Language: English
Published: 1999
Publisher: Digital Publishing Company
Author: Subhash C. Jain

Description

International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the student's interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.