Marketing Mayhem: Why Marketing Isn't Producing the Way it Used To, the Symptoms, the Antidotes
- ISBN-10
- 0970451539
- ISBN-13
- 9780970451538
- Category
- Business & Economics
- Pages
- 272
- Language
- English
- Published
- 2002
- Publisher
- Racom Communication
- Author
- Herschell Gordon Lewis
Description
What is Marketing Mayhem? In the simplest terms, it is the mindless marketing that has been draining profits, wasting productive energy, and creating strategic and tactical confusion in just about every type of business. Why is this happening? A few specifics are below. Mindless use of technology; Imaginative sterility; Misleading and confusing use of language; Taking customers for granted; Want some examples of what Marketing Mayhem has done? We have more technology, analytical tools, and process than ever before. But: Sales and profits are down. Why? We supposedly know more than ever before about what buyers want. But: Customers are more sceptical and more alienated from us and more resistant to sales offers than ever before. We can choose from a ton of CRM software and hours of CRM seminars. But: The typical customer responds with the loyalty of a gnat. You can find more specifics on the pages of Marketing Mayhem. Even more important, you'll find answers to the problems that Marketing Mayhem creates-and you'll be entertained all along the way by the world's most productive copywriter and Direct Magazine's most popular feature columnist.
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