Customer Surveying: A Guidebook for Service Managers

Customer Surveying: A Guidebook for Service Managers
ISBN-10
0971340609
ISBN-13
9780971340602
Category
Business & Economics
Pages
260
Language
English
Published
2002
Publisher
Customer Service Press
Author
Frederick C. Van Bennekom

Description

Provides the information needed to manage and conduct a customer survey program. The book walks the reader through the various stages of a survey with particular emphasis on the design of a survey questionnaire, the administration of that questionnaire, and the analysis of data using spread sheet tools. Questions a novice surveyor might have are answered. The book also dedicates a chapter to electronic surveying tools.

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