Why We Talk: The Truth Behind Word-of-mouth : 7 Reasons why Your Customers Will--or Will Not--talk about Your Brand
- ISBN-10
- 0971481539
- ISBN-13
- 9780971481534
- Category
- Business & Economics
- Pages
- 153
- Language
- English
- Published
- 2007
- Publisher
- Creative Crayon Publishers
- Author
- Bolivar J. Bueno
Description
Learn the seven reasons your customers will or will not talk about your brand. In Why We Talk, gifted marketing strategist and professional listener Boli var J. Bueno dissects the evolution of word-of-mouth in the digital age and the unmistakable power shift that has taken place between marketer and consumer. Sharing one of the most insightful, organic concepts of this decade, Bueno bridges the monumental gap between the results business people want and the frustration they often experience.
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Other editions
-
- 2007-01-04
- 384 pages
- Paperback
- Oxford University Press
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