The Whole Enchilada: Hispanic Marketing 101
- ISBN-10
- 0972529055
- ISBN-13
- 9780972529051
- Category
- Business & Economics
- Pages
- 168
- Language
- English
- Published
- 2004
- Publisher
- Paramount Market Publishing
- Author
- Juan Faura
Description
The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.
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