Spinning the Bottle: Case Studies in Wine Public Relations

Spinning the Bottle: Case Studies in Wine Public Relations
ISBN-10
0974756601
ISBN-13
9780974756608
Category
Cooking / Beverages / Alcoholic / General
Pages
220
Language
English
Published
2004
Publisher
HPPR Press
Authors
Harvey Posert, Paul Franson

Description

Spinning the Bottle: Case Histories, Tactics and Stories of Wine Public Relations is a broad guide to wine public relations. From Blue Nun to Two-Buck Chuck, the book contains 50 chapters by wine professionals who share their successes -- and a few failures -- with wine industry and public relations professionals and students. The book contains discussions of community relations, tasting rooms, food and wine programs, Guinness records and many marketing PR case histories, such as "Build a Better Burger." Promotion of varieties and appellations are included. The editors are well-known authorities in the field. Harvey Posert led PR programs for the California Wine Institute and Robert Mondavi Winery and is now a consultant. Paul Franson was head of a major California pr firm and now writes about wine as a freelancer.

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