Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age
- ISBN-10
- 0976462478
- ISBN-13
- 9780976462477
- Category
- Business & Economics
- Language
- English
- Published
- 2008-03
- Author
- Victor Cheng
Description
To succeed in today's marketplace, one must publish first, teach second, and sell third. This volume shows how.
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