Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities
- ISBN-10
- 0976697343
- ISBN-13
- 9780976697343
- Category
- Business & Economics
- Pages
- 150
- Language
- English
- Published
- 2006
- Publisher
- Paramount Market Publishing
- Author
- Juan Faura
Description
Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and advertising agencies. Based on insights gathered from interviews with Hispanics from many different walks of life, in cities large and small, Hispanic Marketing Grows Up:-Explores 30 perceptions and realities that affect how you market to Hispanics.-Explains when and when not to use Spanglish in advertising.-Identifies 10 future trends that will affect the Hispanic consumer market.Faura's conversational style makes this a quick read--one loaded with insights, taken straight from Hispanic consumers' mouths to you.
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