Do-it-Yourself Publicity: For Those Too Cheap Or Too Broke to Hire a Publicist
- ISBN-10
- 097707451X
- ISBN-13
- 9780977074518
- Category
- Advertising
- Pages
- 146
- Language
- English
- Published
- 2006-05-01
- Publisher
- Lithobit Publishing
- Author
- Phyllis Caddell-M
Description
Currently a required text at The College of Aspiring Artists, the informative and entertaining book is designed to provide the fundamentals of media relations and publicity in order to effectively launch a publicity campaign. It will provide the step-by-step dynamics of structuring a press kit, biography, press release, fact sheet, media alert and pitch letter to pitching and understanding the media, and will make the process of becoming a Do-It-Yourself publicist fun.
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