Latino Link: Building Brands Online with Hispanic Communities and Content
- ISBN-10
- 0981986986
- ISBN-13
- 9780981986982
- Category
- Business & Economics
- Pages
- 195
- Language
- English
- Published
- 2011
- Publisher
- Paramount Market Pub
- Author
- Joe Kutchera
Description
An amazing convergence is happening in marketing today: the growth of the U.S. Hispanic population and the growth of digital media. Hispanics use the Internet to keep in touch with family and friends. They search for product information, They compare prices, print coupons, and shop online. Case studies in the book detail the experiences of Best Buy, American Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster. Each chapter concludes with a succinct overview of Lessons Learned.
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