What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
- ISBN-10
- 0982393814
- ISBN-13
- 9780982393819
- Category
- Business & Economics
- Language
- English
- Published
- 2009
- Publisher
- Greenleaf Book Group
- Author
- Mary Lou Quinlan
Description
“who is she really.” And that may be because, as we said earlier, that the brand is tying its own ego to a customer you want to have rather than the one who loves you. While acquiring new customers or “upgrading” to higher-spending ones ...
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