The Pursuit of Something Better: How an Underdog Company Defied the Odds, Won Customers' Hearts, and Grew Its Employees Into...
- ISBN-10
- 0982443706
- ISBN-13
- 9780982443705
- Category
- Business & Economics
- Pages
- 277
- Language
- English
- Published
- 2009-07
- Publisher
- New Ridge Press
- Authors
- Dave Esler, Myra Kruger
Description
"The Pursuit of Something Betters tells the story of the transformation of a thoroughly ordinary company -- U.S. Cellular, ranked eighth in its rapidly consolidating industry and in danger of extinction -- into a powerhouse of innovation, extraordinary customer loyalty, and unprecedented employee satisfaction."-- Back cover
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