Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era
- ISBN-10
- 098257620X
- ISBN-13
- 9780982576205
- Category
- Business & Economics
- Pages
- 354
- Language
- English
- Published
- 2010-01-01
- Publisher
- Hybrid Cinema
- Author
- Jon Reiss
Description
As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
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