Win! the Hispanic Market: Strategies for Business Growth
- ISBN-10
- 098304368X
- ISBN-13
- 9780983043683
- Category
- Hispanic American consumers
- Pages
- 182
- Language
- English
- Published
- 2012
- Publisher
- Paramount Market Pub
- Author
- M. Isabel Valdés
Description
With a projected population of 213 million by 2040,the multicultural market of Hispanics, Blacks, and Asians represents the growth market in the United States. Currently, 2.1 new Hispanic customers, half a million new Hispanic households, and $75 to $100 billion in Hispanic disposable income are added to the U.S. economy every 12 months. Business must make appropriate investments in research and advertising to reach this growth market.
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