Customer service is of particular importance to the technology industry; customers rely on technical support services when they have a problem with a piece of hardware, software, or a consumer device. The current darling of the technology industry is Apple, and you don t have to go farther than the Genius Bar at your local Apple Store to see how Apple approaches customer service, creating a fantastic customer experience that ensures rabid fans. Most people think of customer service as a department, and it s true virtually every company has some sort of customer service division. But customer service is also a technology industry all on its own, with a wide array of software and hardware required to support customers with product and service questions. This book gives an insider s view of the customer service industry, providing insight for those of you battling mediocre service every day. If you understand the tools, vocabulary, and metrics that power customer service, you can definitely demand better service from your providers, and understand how to appropriately deal with service issues. And for those already working in the customer service industry, hopefully this book will provide you with some new best practices, worst practices to avoid, and maybe even a laugh or two along the way.
Tide (Procter & Gamble) is the best-selling detergent brand in the United States.
本书内容包括:MAGIC的要素;MAGIC——你的选择;构建MAGIC;表达MAGIC责任;MAGIC的世界;真实生活中的MAGIC。本书揭示了与客户进行交流时运用MAGIC理念的重要性。
"This book contains so much common sense that my neck was getting tired from nodding my head in agreement so often.
Marketing Principles
Marketing Principles
... 131 Allen Bradley 402 Amenities for customers in reception areas and restrooms 238 American Bar Association 177 American Customer Satisfaction Index 84 American Express 127 , 177 , 278 , 281 American Motors 402 American Society for ...
Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition.
Principles and Practices Kenneth Huggins, Caroline W. Sundberg ... Source : Adapted from Frederick F. Reichheld with Thomas Teal , The Loyalty Effect : The Hidden Force Behind Growth , Profits , and Lasting Value ( Boston , MA : Harvard ...
Innovation + Value Creation. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is...
From Bonoma and Shapiro ( 1983 ) ; Wilson and Gilligan with Pearson ( 1993 ) , Strategic Marketing Management , Butterworth - Heinemann . The decision - making unit is a useful tool for deciding on segmentation variables within the ...