Your Attention, Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted and Busy Audiences

Name: Your Attention, Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted and Busy Audiences
Rating: 3 (1 reviews)

ISBN-10: 0988518228
ISBN-13: 9780988518223
Language: English
Published: 2015-03-01
Authors: Alison Davis, Paul Brown

Description

Your attention, please. Is the definitive strategy guide for breaking through the clutter and getting distracted audiences to pay attention.How can you get the attention of distracted and busy audiences? Change the way you communicate. People today are so overloaded with information that they're almost impossible to reach. What's needed is a radical approach for getting your audience to pay attention to what you're communicating.This breakthrough book by Alison Davis and Paul B. Brown gives you this dramatically different approach. It shows you how to make bold changes in the way you communicate that cut through the clutter and get your message across.How can this book help you? Your Attention, Please. is the new strategy guide for communicating to the reluctant audience member.* Discover why employees are tuning out and turning off* Find out what five essential things you need to know about your employee audience* Learn effective strategies for creating clear, concise and compelling messages that meet the needs of employees* Gain insights on how to leverage visuals to make communication dynamic and easy to navigateWhat does it include? Learn who the new audience is, how to reach them and how you must communicate differently, including:* 12 revealing insights on what it takes to reach your employee audience* Dynamic, easy-to-navigate charts, checklists and captions* High-impact attention-getting techniques from Hollywood, Madison Avenue, politics, consumer magazines and anthropology* Real-world examples of what to do and what not to do* Essential, go-to resources

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