Jobs to Be Done: Theory to Practice
- ISBN-10
- 0990576744
- ISBN-13
- 9780990576747
- Language
- English
- Published
- 2016-10-25
- Author
- Anthony W. Ulwick
Description
Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.
