Growing Customer Lifetime Value: Retention and Renewal
- ISBN-10
- 0990713822
- ISBN-13
- 9780990713821
- Language
- English
- Published
- 2015-04-28
- Author
- Sandra S. Fox
Description
Stop attrition in your customer continuity program or newsletter with these strategies for retention, renewal and up-selling. Gain satisfied, loyal, lifetime customers as you employ this system to keep your continuity program members engaged and pleased with your product. While the book is focused on financial newsletter retention and renewal, it can work for any continuity program.Find resources on re-engaging "at-risk" customers, writing renewal and win-back letters, as well as tips for more effective order pages and thank you pages.This information assists you in writing and creating both web based and direct mail retention systems
