Finding the answer to the question "Does beauty matter?" seemed like just another interesting research topic. Easy. A couple of Google clicks and we'd be done. In the process, we had no idea how much our lives would change.Our quest has been epic. We journeyed across centuries and cultures to discover Au Coeur. "At the heart." We've learned that beauty is essential to individual and cultural well-being. Appreciating beauty integrates mind and body, expanding awareness, increasing intellectual insight, and enhancing creativity. This integrated state can provide us with innovate solutions to address the challenges of the twenty-first century.For these reasons, and many more, we believe beauty matters now.What's the most beautiful thing you've made today?