Managing Global Strategy: Developing an Effective Strategy in International Business
- ISBN-10
- 1000201473
- ISBN-13
- 9781000201475
- Category
- Business & Economics
- Pages
- 170
- Language
- English
- Published
- 2020-10-22
- Publisher
- Routledge
- Author
- William H. A. Johnson
Description
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
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Other editions
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- 2020-10-22
- 184 pages
- Paperback
- Routledge
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