This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences. How do you get yourself heard amid the volume of news and information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.Bill Tyson – who has been successfully advising scholars and academic leaders on media relations for over 30 years – shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders’ requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice – complete with case studies – on how to communicate your message. An appendix lists key media in North America, Australia, and the UK.
The Fifth Edition fully integrates the text with MasteringChemistry to provide an interactive and engaging experience.
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.
The text also fosters development of problem-solving skills while helping students visualize and understand concepts through figures, sample problems, and concept maps.
Study Guide for General, Organic and Biological Chemistry: Structures of Life
New problem-solving tools in this edition, including Try it First and Connect, urge readers to think critically about problem-solving while learning best practices. Personalize learning with Mastering Chemistry.
Modified Masteringchemistry with Pearson Etext -- Standalone Access Card -- For General, Organic, and Biological Chemistry: Structures of Life
Chemistry: An Introduction to General, Organic, and Biological Chemistry, Books a la Carte Plus MasteringChemistry with EText -- Access Card...
Masteringchemistry With Pearson Etext Standalone Access Card for Chemistry: An Introduction to General, Organic, and Biological Chemistry
General, Organic, and Biological Chemistry: Structures of Life, Pearson Etext
0321832922 / 9780321832924 General, Organic, and Biological Chemistry: Structures of Life, MasteringChemistry with Pearson eText -- Valuepack Access Card and Study Guide for General, Organic, and Biological Chemistry: Structures of Life, ...