Successful leaders are great teachers and successful teachers serve as models of leadership. This book enables leaders and teachers to understand and use the best practices developed by award-winning professors, each of whom teaches one of the seven areas that are essential for business success. These professors candidly discuss their successes and failures in the classroom, the mentors who inspired them, how they developed their teaching methods, their rigorous preparation for class, and the role of research in their teaching, Through descriptions of the professors in action, readers will gain an insider's perspective on their teaching skills, and witness how they teach the seven essentials for success in a variety of settings--MBA, Executive MBA, and executive education courses. The chapters also describe the daily lives (professional and personal) of the professors, and the impact they have beyond the classroom in improving organizations and society. If you are a leader or teacher--or if you are interested in the content of a business school education--this book provides an insider's perspective on the best practices used by legendary professors when teaching the seven essentials that represent the core body of knowledge for business success.
Study Guide for Use with Understanding Canadian Business, Second Edition
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A comprehensive set of answers to all questions in the Students' Books.
The emphasis of today's business courses is on the world of work; an emphasis that is reflected in this book's approach. Each of the eight topics is introduced with a real-life case study.
Marketing Essentials
Marketing Essentials
Marketing Essentials: Teacher Wraparound Edition
Marketing Essentials: Student Activity Workbook with Academic Integration, Teacher Annotated Edition
Marketing Essentials: Marketing Math Workbook